SIX WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE
Online business hinges on the web and having one’s web page is a real plus. However, owning a web is the beginning, a mere step that calls for other steps if the destination of the journey of a thousand miles in online business is to be reached. It is not about having a fancy Webpage, it is about marketing it. Having a Web page is like mounting a fine billboard, if no one sees it, it is worthless. If the three keywords in real estate and bakery are location, location, location and flour, flour, flour respectively… the three keywords in online business are traffic, traffic, and traffic. It is therefore imperative to know that the most important task is to drive traffic to your site. Without traffic, your Web page loses essence and has no value. It is surely not a mere assumption but a statement of fact that: a Web page is nothing, traffic is everything!
Your Webpage is the portal through which one can potentially attract multiple streams of income. Sure, some of these so called streams could be trickles while others could be gushers of cash flow. The effects of this current could be both refreshing and satisfying. Invariably, what makes these streams of income possible is a steady stream of people.
No People, No Income!
Majorly, there are six strategies to attract people to your Webpage.
Here are the six major ways of driving traffic to your Webpage:
- Building a web presence
- Free and paid ads in the online world
- Search engines
- Word of mouth
- Paid advertising offline
- Free PR in the online and offline worlds
However, in this post, only one of these six strategies will be dealt with, while the rest in my subsequent posts.
Some of these strategies are low-leverage. By “leverage” I mean the ability of your marketing efforts to produce multiple, huge, and sustaining-residual exposure and trend. While some of these help to draw a large number of people, multiple times, over a long period of time. On the contrary, some of these strategies will only command the attention and gain the attraction of only a few people one time- with no further ripple effects. For instance, search engines is on the very high side of the leverage scale; a single well-structured placement can be seen by millions of internet surfers over and over and over again. Whereas an offline awareness through the handing out of your business card to a single person who might just throw it away is on the very low end of the leverage scale.
Now, let me shed more light on the very first strategy
Building a web presence
It does no good to have a Webpage if you are the only one who knows that it’s there. Trust me, nobody is going to stumble on your site by accident or default. Until you begin to do something about making your online presence known, nobody is probably is going to find you. I strongly advise that if you are going to run online, then you should act like your life depended on it. Embed your web address and E-mail address in your offline brochures, on your business cards, in every marketing message, journals and advertisement you place. Put it on a bumper sticker, in greeting cards, and in wedding gifts, season’s greetings etc. Put it everywhere, whether these are placed out online or offline. My point is, be passionate about making your online presence known. Be “evangelical” about it!
At this juncture, I believe you are not so much puzzled on how to gain traffic for your Webpage by building your online presence. However, I’ll like to show you perhaps a way to it you probably never thought so much of – e-mail signature. Having an email signature attached to every email sent out is a simple but effective way of building for your business an online presence. It is a sure marketing strategy that requires the attachment of a marketing message that directs people to your Webpage through your web browser… oh remember to keep your e-mail signature short!
Allow me to walk you through this. Take for instance if Internet Explorer is your default browser, here is how you add an e-mail signature to your e-mails: First, click on Tools, then Options, then Signatures. Right there, compose a short message to be added to the end of every e-mail that you send out.
Apart from the e-mail signature, there are two other potent means you can implore to build your online presence and draw traffic to your Webpage, these include joining any newsgroup of your interest and post messages when deemed fit; surfing on net and contact sites that promote free stuff, then offer some of your free bundles.
Don’t forget to follow this page up as we look in-depth the other five strategies of driving traffic to your site. Remember, in taking advantage of the internet and setting your business on the path of streams of income online, having a fancy Web-page is just a Step, Traffic does the Magic!